Expo and Events CRM Application

Job status and processing results are emailed to the maintenance team and administrators.

Failures trigger Salesforce alerts to ensure timely resolution.

• Job status and processing results are emailed to the maintenance team and administrators.
• Failures trigger Salesforce alerts to ensure timely resolution.

Administrative users leverage Salesforce reports built to display sync statuses and job run statistics, enabling effective oversight.

• Administrative users leverage Salesforce reports built to display sync statuses and job run statistics, enabling effective oversight.

Our customer is a US-based organization that organizes an annual trade show for media, entertainment, and technology where more than 90,000 attendees from 160 countries and 1,600+ exhibitors participate.

The customer uses Salesforce to manage sales, while customers use an external booth management system for booth bookings.

• The key requirement was to maintain data consistency between Salesforce and the external booth management system.
• Monitoring data sync accuracy was critical for smooth operations.

The sales team manages sales with Salesforce, while the external booth management system is used by customers to book booths and update company and contact information.

To ensure seamless sync, we created a Talend ETL job hosted on AWS which syncs Account, Contact, and Opportunity records between Salesforce and the booth management system. Salesforce updates trigger REST API calls to update the booth system, providing a reliable Expo and Events CRM application.

This robust integration acts as a cornerstone Salesforce event management solution and a comprehensive Salesforce booth management system integration that enhances data consistency and operational efficiency.

This job is scheduled daily via crontab, the AWS-hosted Talend job fetches modified data from the booth management system using REST web services, verifies records against Salesforce, and applies updates where necessary.

• The solution offers a scalable, reliable way to keep critical data synchronized, allowing teams to focus on event sales management using Salesforce CRM effectively.
• Data accuracy across systems increased significantly, reducing operational workload and allowing better monitoring.
• Enhanced productivity of the sales team and improved trust in data reliability through real-time visibility.